Boo review
Updated September 28, 2026 · FlingCue Editorial Team · Facts checked September 26, 2026
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Our verdict
Boo fits adults who want matching by personality type for both dating and friendship, and who will pay more to start than the cheaper sites here. It scores 3.4 overall, with cost at 3.4, so price is its weakest part.
Key facts
- Best for
- Adults who want personality based matching with a photo ID check, and who budget for a higher monthly fee.
- Monthly price from
- $19.99 (Source, checked September 26, 2026)
- What is free
- Free: sign-up, 30 daily likes, unlimited messages to matches (Source, checked September 26, 2026)
- Profile verification
- Photo ID/manual face check; blue badge required to chat (Source, checked September 26, 2026)
- Audience focus
- Adults 18+; dating and friendship by personality type (Source, checked September 26, 2026)
- Plans
- Boo Infinity: 1 month $19.99, 3 months $39.99, 1 year $129.99 (Source, checked September 26, 2026)
- Members
- 50,000,000+ downloads (site claim, 2026-09-26) (Source, checked September 26, 2026)
- Credit system
- Boo Coins for power-ups, DMs, post rewards (Source, checked September 26, 2026)
- Renewal and cancelling
- Auto-renews; cancel in store settings or Settings (Source, checked September 26, 2026)
- Privacy and data
- Data controller Boo Enterprises, Inc.; 3-month post-deletion retention (Source, checked September 26, 2026)
- App store rating
- App Store (US) 4.2/5 from 209,721 ratings (Source, checked September 26, 2026)
- Categories
- Casual, Mature, LGBTQ (Source, checked September 26, 2026)
- Legal entity
- Boo Enterprises, Inc. (Source, checked September 26, 2026)
- Headquarters
- United States (Source, checked September 26, 2026)
- Founded
- 2020 (Source, checked September 26, 2026)
- Support channels
- Email, Help-centre, Chat (Source, checked September 26, 2026)
- Pricing model
- Free
- Features
- Mobile app
- Official website
- boo.world
Apps and profiles
- Get the app
- App StoreGoogle Play
- Elsewhere
Pros and cons
Pros
- Sign-up, daily likes and unlimited messages to matches are free, so you can judge the matching before paying: Free: sign-up, 30 daily likes, unlimited messages to matches
- A photo ID and manual face check produces the blue badge you need before chat opens, which filters out unverified profiles: Photo ID/manual face check; blue badge required to chat
- Matching runs on personality type for dating and friendship, with casual, mature and LGBTQ niches in the mix: Adults 18+; dating and friendship by personality type
- Scale is the main argument here, with the company stating 50,000,000+ downloads (site claim, 2026-09-26)
- Readers on a budget have cheaper entry points elsewhere, with €0.67 to €1.50 and €0.83 to €2.50 both under Boo
Cons
- Boo Infinity starts higher than the alternatives on this page, at $19.99 per month
- Direct messages and power-ups sit on a separate coin balance, so activity beyond the free tier adds spend: Boo Coins for power-ups, DMs, post rewards
- Billing auto-renews, and cancellation is handled in store settings or in Settings: Auto-renews; cancel in store settings or Settings
- Support runs on email, help centre and chat only, so a payment dispute has to be handled in writing
Who it suits
- Adults who want to match on personality type rather than photos alone: Adults 18+; dating and friendship by personality type
- People comfortable paying $19.99 a month for a checked profile before chatting
- First timers, since Free: sign-up, 30 daily likes, unlimited messages to matches keeps sign-up and messaging to matches free
Who should look elsewhere
- Readers on a tight budget, where EroFantasie at €0.67 to €1.50 and BDSM-baari at €0.83 to €2.50 cost less
- Those who want to message freely without buying coins: Boo Coins for power-ups, DMs, post rewards
- Anyone who needs voice support, since support runs on email, help centre and chat only
Using the service
Matching on Boo runs by personality type, and the same system serves dating and friendship rather than splitting the two: Adults 18+; dating and friendship by personality type. That is what separates it from the interest based sites listed next to it, which sort mainly by niche or orientation. Here a profile is chosen for compatibility first and looks second, so the opening questions do the work for you. The second thing to weigh is scale. 50,000,000+ downloads (site claim, 2026-09-26) is the number the company states, which means a large pool to filter and plenty of options when you are ready to browse. The trade-off is choice against curation: more profiles mean more of the sorting happens on your side, not theirs. For adults who enjoy browsing and have the time to filter, that mix works well. For adults who want a short, handpicked list of people who share one specific interest, the shape is wrong.
Members and plans
The audience is broad rather than specialist. Adults 18+; dating and friendship by personality type covers dating and friendship by personality type, and the stated niches include casual, mature and LGBTQ, so you are not locked to one orientation or one age band inside a single app. Paid access sits under a single name, Boo Infinity, sold with monthly, multi-month and annual terms in the terms and conditions. The entry point is $19.99 per month, which sits above the monthly starting fees at DKK 2.30, €0.67 to €1.50 and €0.83 to €2.50. Readers who track cost closely will see that gap at the first checkout. Spending does not stop at the subscription. Boo Coins for power-ups, DMs, post rewards means a separate coin balance covers power-ups, direct messages and post rewards, so heavy messaging and boosted visibility stack on top of Infinity. With 50,000,000+ downloads (site claim, 2026-09-26) behind the app, the paid layer mostly buys reach and tools rather than a different matching method.
The company behind it
Boo is operated by Boo Enterprises, Inc., and the app store listing places the headquarters in the United States. The company was founded in 2020, which makes it a newer name in the category and fits the app first setup, where you install before you browse. Support runs on email, help centre and chat. That means email, a help centre and in-app chat, so a billing question raised inside the app can be followed up in the same place you subscribed from. Voice contact is not part of those listed channels, which matters if you would rather talk a disputed charge through than write it out. The practical effect is that one company stands behind the app, the store subscription and the support channels, so a refund or a data request goes to a single counterparty rather than several.
How Boo compares
Place des Celibataires FR
8.8 vs 8.8VictoriaMilan
8.8 vs 9.9
8.8 vs 9.9
8.8 vs 9.1
8.8 vs 9.2
GayBloom
8.8 vs 8.9
8.8 vs 9.1
Senior Fun
8.8 vs 8.6
Sexymeet.tv
Frequently asked questions
What does Boo cost per month?+
The paid tier is sold as Boo Infinity, with monthly, multi-month and annual terms set out in the terms and conditions. The entry price is $19.99 per month, which is above most of the sites shown on this page. Longer terms reduce the total, so the monthly figure is the starting point rather than the cheapest cost.
What can I use on Boo for free?+
Sign-up is free, and the free allowance covers daily likes plus unlimited messages to the people you already match with: Free: sign-up, 30 daily likes, unlimited messages to matches. That is enough to test the personality matching and the badge requirement before spending anything, so the first paid step comes later rather than at sign-up.
How does verification work on Boo?+
Boo runs a photo ID check with a manual face review, and the outcome is shown as a blue badge: Photo ID/manual face check; blue badge required to chat. The badge is required before you can chat, so a profile that has not passed the check cannot open a conversation. Treat that upload as your first privacy decision here, since the check depends on an ID image.
Who is Boo aimed at?+
The stated audience is adults, matched by personality type for dating and friendship: Adults 18+; dating and friendship by personality type. The niches include casual, mature and LGBTQ, so the pool is mixed rather than specialist. If you want one niche or orientation only, a dedicated site filters that for you and starts at a lower monthly price.
What are Boo Coins and when are they needed?+
Boo Coins are a separate in-app balance used for power-ups, direct messages and post rewards: Boo Coins for power-ups, DMs, post rewards. They sit on top of the subscription rather than replacing it, so frequent messaging or boosted visibility adds spending beyond the $19.99 monthly fee.
How do I cancel a Boo subscription?+
Subscriptions auto-renew, and the stated route for cancelling is your store settings or the app Settings: Auto-renews; cancel in store settings or Settings. Because the renewal is automatic, the plan carries on at the same schedule until that step is done. Keep the store order details handy if you need to trace a charge.
What support does Boo offer?+
Support runs on email, help centre and chat, which covers email, a help centre and in-app chat. A billing question can be raised in the app and followed up in the same place you subscribed from. Phone support is not part of those channels, so a payment dispute has to be settled in writing.
Is Boo an app or a website?+
Boo is an app rather than a browser site: app. You install it before you browse, and the subscription runs through the store you paid from. Worth knowing for billing, because your renewal sits with the store as well as with the company behind the app.
How big is the Boo community?+
The company states 50,000,000+ downloads (site claim, 2026-09-26), and that is the scale figure quoted here. A pool that size means more choice and more filtering on your side, since the type matching is only the first cut. For adults who want a small curated list, that volume works against you.
Sources
- apps.apple.com/us/app/boo-app-dating-friends-chat/id14984... checked September 26, 2026
Backs: Features, App store rating
“trackName=Boo App: Dating. Friends. Chat; sellerName=Boo Enterprises, Inc.”
- boo.world checked September 26, 2026
Backs: Members
“50,000,000+ DOWNLOADS TODAY”
- boo.world/faq checked September 26, 2026
Backs: Renewal and cancelling, Credit system, What is free, Pricing model, Categories, Support channels, Profile verification, Audience focus
“Subscriptions purchased through the app are handled by the App Store or Google Play Store... You can cancel your subscription through the settings in App Store or Google Play Store.”
- boo.world/privacy-policy checked September 26, 2026
Backs: Privacy and data
“we may implement a safety retention window of three (3) months following account deletion”
- boo.world/terms-and-conditions checked September 26, 2026
Backs: Legal entity, Plans, Monthly price from
“Welcome to Boo, operated by Boo Enterprises, Inc.”
- play.google.com/store/apps/details checked September 26, 2026
Backs: Headquarters
“Boo Enterprises, Inc. ... 1050 Queen St Ste 100 Honolulu, HI 96814 United States”
- linkedin.com/company/booapp checked September 26, 2026
Backs: Founded
“Founded 2020; Headquarters: Lake Oswego, US”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.
Boo
Adults who want personality based matching with a photo ID check, and who budget for a higher monthly fee.